WOBURN, Mass. — RAMP, the industry’s leading Content Optimization platform for major
online media publishers, has expressed support for YouTube’s release of
auto transcription of videos using speech recognition that YouTube
announced today at its press conference in San Bruno. As the leading
provider of speech recognition technologies using speech-to-text and
auto transcription for close captioning, video search, SEO, targeted
advertising and other applications, RAMP has championed speech
recognition as the most effective way to manage the online discovery,
engagement and consumption of large video libraries. RAMP currently
provides such services to large media publishers such as NBC, FOX News,
Meredith, Thomson- Reuters, and others.
“RAMP was founded on the promise that speech recognition is a vital core
technology to address the unique needs of online video,” said Tom Wilde,
CEO of RAMP. “YouTube’s announcement is a clear indication of the
growing importance of a scalable strategy for making video content
accessible, and evidence this technology has become a mainstream
requirement for publishers seeking to fully leverage the exploding
demand for web video.”
RAMP is an advanced Content Optimization SaaS platform providing
publishers’ workflow, discovery and engagement solutions to drive
monetization of online content to users’ search and browsing behavior.
RAMP offers publishers an open, flexible and modular capability to
optimize large amounts of content, including text, audio, video and
images, within dynamic publishing environments. As a result, publishers’
content becomes positioned for discovery and precise targeting, both on
search engines and within publishers’ own websites. Users rely on such
precision to discover and engage with content, thereby increasing the
commercial viability of content for publishers while curtailing
publishing costs.
In todays challenging economy, businesses are looking for an advantage to help them pull out of the recession and avoid losses, layoffs, or worse. Companies are focusing on a single task — increasing sales. To help businesses learn how to quickly implement powerhouse direct mail marketing campaigns proven to sell, Modern Postcard is providing an exclusive opportunity to learn the tools, tricks and techniques behind capturing better leads for new customers and driving increased revenues. The Direct Mail Crash Course , a national seminar series, will be presented in conjunction with the U.S. Postal Service (USPS) where attendees will receive new and proven strategies to increase business leads and revenues.
Direct mail is one of the most effective types of advertising a business can do today. According to the Mail Moment research gathered by the USPS, 98 percent of consumers bring in the mail the day it is delivered; and according to the Direct Marketing Association, direct marketing yields an average return on investment of over 1100 percent based on the lifetime value of a new customer. Attendees will learn how to make these numbers a reality in their own marketing.
With the new technologies available in direct marketing, todays smart marketers are learning how to better integrate new media and social media marketing, including Facebook, Twitter and other social networks, with traditional mass media, print and direct mail campaigns to maximize the effectiveness of their advertising dollars. Lead generation and customer acquisition is one of the most coveted aspects of marketing, but it must be successfully targeted to the right customers. Direct marketing can bring a company excellent results — quality lead generation for increased sales and revenues.
These unique seminars will include a complete buffet breakfast and commence in San Jose with additional stops in San Francisco and Sacramento as follows:
According to the U.S. Postal Services Household Diary study released in August 2009 advertising mail spending was at $59.7 billion in 2008, accounting for 22 percent of all advertising spending and ranked only below television.
Those presenting include a group of top direct mail experts with over 50 years of combined experience in the direct marketing industry. Keith Goodman is a 20-year direct marketing veteran who has helped companies such as IBM, Hughes and Amway increase their direct mail profitability and achieve greater return on investment for their marketing dollars. Dan Anglin, a list development expert, has 10 years of data experience and has worked with Fortune 500 firms such as Microsoft, AOL and Time Warner. Arnie Cohen has assisted businesses in effectively executing mailings for 23 years and will focus on improving mail delivery and reducing postage costs. Cohen is active in various industry groups and heavily involved with new U.S. Postal Service technological advances.
“Marketers often do not realize how critical data is to the success of their direct mail campaigns,” said Dan Anglin, a seminar co-presenter, “and there are so many new data products available on the market that it is hard to understand when to use the different solutions. We walk the attendees through everything they need to know to tackle even complex projects such as modeling their existing database to identify prospects that most resemble their best existing customers.
There will be a special presentation from the USPS that will also provide attendees with insight into what the postal service can do to help local businesses with their mailing and shipping needs.
OneScreen Inc. (PINKSHEETS: OSCN), has been facilitating video syndication for movie and Broadway content across several Internet web sites. Based on the essence of the OneScreen Media Exchange, video content creators can generate revenue from syndicating content to publishers where advertisers are looking to place their campaigns. Movie and Broadway content is one of many supported category verticals on the OneScreen Media Exchange.
Network Global, a company that operates Broadway.tv, is currently featured on out-of-home television screens in New York City taxi cabs and is now syndicating through the OneScreen Media Exchange. ZAMM.com, a content portal founded by Martin Grove and partnered with Alloy Media for monetization, has also chosen to syndicate movie review content through OneScreen. Moviezen.com, one of the worlds most comprehensive resource for movies with a thriving community of cinema lovers, is also one of the first web publishers to enable movie review content from the Media Exchange among their many movie reviews, celebrity and movie news, photos, and videos. Monetization is provided by advertising networks, including Tremor Media, Scanscout, and Adify Network NCM (National CineMedia). These advertising networks provide targeted video and display advertising with both content creators and publishers sharing in the revenue.
These content providers and publishers are all utilizing OneScreens Media Sites video integration, which provides them instant-on video capabilities without the need to change existing properties or manage complex implementations. The Media Player integration provides advertising network and server optimization and is fully integrated into playlist management provided by OneScreen. These sites are found at videos.broadway.tv, videos.zamm.com, and videos.moviezen.com. “Implementation and customization continues to be an important need of our clients,” stated Spencer Scott, Chief Revenue Officer of OneScreen. “We satisfy this need with robust products that can easily adapt to maximize revenue generation efforts.”
“Since the launch of our OneScreen Media Exchange from its closed beta, we have been seeing significant traction across many verticals,” stated Atul Patel, Chief Executive Officer of OneScreen. “Content companies are joining our exchange at a rapid pace, providing publishers more ways to engage and monetize their users, and offering advertisers better ways to target their messaging to the right audience, at the right place, and against the right content.” OneScreen continues to build enablement technology for all platforms, including Internet, IPTV, mobile, and out-of-home, allowing all the parties to take full advantage of the trends in digital video.
Dog Carriers